The name of the game here is to make better business decisions
If we fail to understand how, when and where we make decisions inside our organisation we have close to zero chance of scaling and competing with analytics.
3 questions Executives need to ask themselves at the start of this journey:
How do we make decisions around here?
Are our teams making decisions based on the HiPPO (Highest Paid Persons Opinion)
OR
are we leveraging the diversity and alternative perspectives of our people?
When do we make decisions around here?
Are our teams fixed to an annual plan that was built +6 months ago and blindly following a set of goals and KPIs
OR
are we working with analytics in an agile way — asking the right questions and adapting our plans at a speed that our competitors can’t live with?
Where do we make decisions around here?
Does decision making happen at the top? Do we discover insights and then pass them ‘up the chain’ and wait for Executive sign off
OR
do we empower teams closest to our customers to make decisions and feel confident to do so?
Leaders that fail to understand what this decision making paradigm looks like inside their organisations will fail to scale and compete with data.
They will be trapped in “pilot mode” with just a small handful of examples where analytics has discovered value whilst they watch their competitors sprint away.
