Three Steps to Shift from Insight To Action

3 min readApr 5, 2022

As we move through 2022, we know it is important for companies to leverage their scale and global presence while also acting in an agile and adaptive way so they can take advantage of fast-moving trends. Combing the power of insights across distributed teams with flawless execution is often seen as the holy grail for strategy teams, yet so often we fall short and insights aren’t utilized in every day actions.

67% of well-formulated strategies fail due to poor execution

The ability to balance the vast insights that we can generate with the action we can drive inside the organization- when and where it matters most- is how we can shift towards value creation and optimal business performance.

To do this you need to achieve the following:

1. Relive the moments that matter

Imagine those moments where insights turn into action inside your business: meetings, projects, status updates, joint business planning. These are moments that matter — where insights are anchored into the way that we make business decisions. These are exactly the moments that we need to relive so that teams and individuals can critically examine their own behaviors and responses, practicing these interactions and gathering feedback as a team. By reliving these moments, we can embed a continuous improvement mindset to close the gap between insight and action.

2. Identify the right mindset

As you enter each of these moments, your brain triggers a mindset that offers a pre-held belief or thought — a natural frailty of the human condition. But this mindset significantly influences our behaviours in these moments when they are presented to us. In other words, our mindsets directly influence these moments that matter and how we close the gap between insights and action.

Shockingly, recent studies have reported that 71% of managers cannot pick their own strategy out of a multiple-choice selection of six strategies.

So what? We must continuously ask ourselves;

  • Which mindset will unlock the collective intelligence of the team and break silos of insights and experience?
  • Which mindset will allow us to challenge our assumptions and strongly-held beliefs about this business topic?
  • Which mindset will push us to think about not what happened yesterday but what is going to happen tomorrow?

To change how you show up in key moments, it’s critical to raise self-awareness and look out for when we exhibit constructive behaviors and behaviors that are holding us back.

3. Create a risk free environment for your team

In so many walks of life — weddings, sport, theater, even military operations- we rehearse. This provides a risk-free environment for us to learn and practice. Yet in business we revert to a content-first approach which rarely triggers action.

Can you remember the last time you actually did something after reading an insightful article or book?

The best way to engage teams to a path where they shift from insights to actions is through simulation. In a simulated experience, you’ll easily be able to relive the critical moments, identify optimal behaviors, and practice them over and over again. Here, teams can internalize the shift from insights to action and gain clarity as to what they need to do next.

In summary

Lack of strategy alignment and inability to own the shift from insight to action causes many strategies to fail. Business Simulations that create experiences for teams can help identify gaps in mindsets, capability and alignment to execute strategy and drive business results.

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